About Mithai & Co
Founders Ruby Darhela & Dwayne Russell started Mithai & Co in November 2020.
‘Mithai’ is a common name for sweets in the Indian subcontinent. At Mithai & Co, we’re taking an artisanal approach to mithai, incorporating new flavours and textures while staying true to the desserts’ roots. All our ingredients are carefully selected without any preservatives or artificial colours.
Growing up in different countries, India and New Zealand, Ruby and Dwayne connected over food, when they shared a box of hot Jalebies on Diwali in 2018.
For us, Mithai creates a medium to unite people and cultures. Our logo, illustrates this sentiment as it represents two Indian elephants performing what New Zealanders call a ‘Hongi', an embrace to share the breath of life.
Our mission is to bring mithai to as many people, to share the unique experience, culture and moments to celebrate life.